#29 August 1st, 2018: “If you are not happy, it’s up to you to change that! Everyone have an amazing day and absolutely fantastic month!” #1yearagotodayCW

Going by the Phone Data Review, nothing much happens on August 1st. After entire pages filled with mischievous activity preceding his reunion with his family, on the day he’s with his family there’s almost nothing. Watts takes some photos of his kids at The Pavilion Park in Myrtle Beach in the evening and then its on to the next day.

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Okay then, moving right along to #30, August 2nd-

Whoah whoah whoah.  Not so fast.


Think of the context here. Watts has been on an epic high, had the time of his life with his mistress for several weeks, but now he’s back in the thick of things, not only with his wife and children, but his in laws. Is there a seamless transition for him from the bachelor life back to this one? And of course now the roles are reversed. While he was with Kessinger, he was trying to keep his wife in the dark and sort of juggle his obligations to them with what he wanted to do with his mistress.

Now that he’s with his family, does he try to keep his mistress in the dark about anything, or does he persist in keeping his family in the dark. Does he try to be in two places at once – dutifully hanging out with the family in the sense of sort of just showing up, meanwhile staying in regular contact with Kessinger who must be feeling in need of reassurance.

It turns out to be a bit of both. He is keeping his mistress in the dark about something. Him and Shan’ann aren’t separated…well, not until August 1st. And the night of July 31st leading into August 1st is really the first time Shan’ann realizes something is seriously wrong. It’s only on the first night with her man that Shan’ann is alerted for the first time that he might not be [with her, that is].

At the same time Watts is also keeping Shan’ann in the dark. He won’t say why he’s feelings have changed. And he’ll take the whole week to figure out 1) how much they’ve changed 2) what that means and 3) how he intends to fix the situation.

This strategy is exactly what we’d expect from an introvert, and because of this Shan’ann at first isn’t quite sure what it means. She’s used to being in control and controlling the situation, so she sort of figures he’ll come round, and after a few pokes, jabs and barbs, she’ll get him back to jumping when she says jump, and back to dancing to her tune.

This situation starts the moment Watts arrives in Aberdeen the previous night, July 31st. You’ll notice Shan’ann texts him, asking him at 21:49 for a wake-up call at 05:00. Watts responds, “Yup, I got it. Love you.” Shan’ann texts back, “Love you, too.”

Watts probably got very little sleep the night before [at Kessinger], unless he was able to sleep on the plane. At any rate, why are Watts and his wife texting each other about wake up calls and loving each other? Why not simply say it to each other? Isn’t it obvious? Because on his first night in North Carolina they’re sleeping apart. In fact, Shan’ann is sleeping on the couch presumably in the family lounge.

If Watts was very tired, he may have used this as an excuse to go to bed early, either simply because he was tired, or to forestall a deep discussion in the bedroom and in bed, or both. It’s also possible that Shan’ann was upset by Watts’ cool response to her at the airport, and so, to demonstrate her pique, she would sleep on the couch and also make sure her family [the Rzuceks] were aware of what was happening. In other words, the real world version of coercion, but instead of using Facebook as a platform, she was using the family lounge.

If the texts don’t seem adequate proof that something was afoot that first night, then how about Shan’ann’s brother’s statement to CBI agents Matt Sailor and Traci Schwartzbauer on August 21st [Discovery Documents, page 685].

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Frankie Rzucek was also in the home, and noticed Shan’ann sleeping on the couch. Think about it. She’s pregnant, she’s in her own families’ home, and she’s sleeping on the couch. Does this seem like Shan’ann having a fit and electing to sleep there, or Watts demanding to sleep alone?

Now, we might want to dial back the melodrama and say it was a one-off. Because Frankie also says this:

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But the next night the Watts family headed to Myrtle Beach for the week, so Frankie wouldn’t know what the sleeping arrangements were after that. It’s easy to find out what they were, because Shan’ann talks to her friends about crying herself to sleep all week. We’ll get to that in due course. At this point we only want to be clear about the state of mind Watts is in when he arrives in North Carolina, and how quickly the battle lines are drawn.

Although we can’t rely on everything Watts says, on this point he lets slip that the moment he arrived in North Carolina, everything was different.

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Now, another aspect Frankie raises is that the moment Watts arrived in North Carolina, Shan’ann became sick. 

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It may be that the stress and strain of what was happening made her feel sick, or it may be that she was acting up to curry sympathy. In this context it’s even more bizarre that Shan’ann ended up sleeping on the couch.

We also need to pay urgent attention to Frankie knowing Watts was “acting standoffish” on Day 1, but “they” [presumably Frankie and his parents] did not think much about it. 

Let’s hover over this aspect for a minute. Shan’ann is sick and out of sorts, Watts arrives in town after not seeing his family for 5 weeks. His wife is 13 weeks pregnant. Their son/brother in law is sleeping under the same roof but they didn’t think much about him being standoffish to their daughter/son?

If we take this statement at face value, it suggests that the Rzuceks took Shan’ann with a pinch of salt, not only her tantrums, but her health scares. In this respect, one can say they found themselves in the same boat as Watts, and allegorically at least, let Shan’ann act out on the couch while they slept in their beds.

On this issue, let’s look at an interview with the Ruzuceks where they were asked specifically if they noticed Shan’ann wasn’t happy:

At 1:17 in the clip below, the ABC reporter mentions Shan’ann appearing to have the perfect life, and that she was happy. Both Sandi and Frank are adamant here that Shan’ann was “absolutely” happy, although Sandi seems more certain of herself than Shan’ann’s father.

It beggars belief in true crime when someone ends up dead, that the family and friends stick to a narrative that everything was perfect, it was all a wonderful fairy tale until the moment it was a nightmare. This spiel repeats itself so often in true crime it’s virtually a cliche. But the explanation is simple. The murderer is a monster who just snapped. No further context necessary. No underlying dynamics are relevant. Except they are.

On August 1st, the morning after Shan’ann’s headaches and vomiting and sleeping alone on the couch seems to have passed. She’s excited about August and Thriving again!

I’m so excited about August! Girls and I Fly home August 7th! I fly to Scottsdale Aug 10-12 for an amazing weekend with my Le-Vel family! Gender Reveal for Baby Watts #3! Our team is having lots of success, growth both personally and business, several new friends starting their Thrive Experience and lots of new Promoters who decided to change their life! Lots of excitement, Lots to be Thankful for!

You know what I love about waking up everyday…It’s a brand new day to have a fresh start, to be better than I was yesterday, To help someone feel better and happier, to make someone smile and laugh!

I am just truly blessed and love waking up thankful and happy!

If you are not happy, it’s up to you to change that!

Everyone have an amazing day and absolutely fantastic month!

On August 1st, what’s missing from this anecdote? There’s zero mention of a significant change in her life – her husband is back at her side after 5 weeks apart.

Besides that, Shan’ann seems to be in a position to counsel and provide guidance to others less fortunate than herself.

I am just truly blessed and love waking up thankful and happy! 

Now imagine if you’re Sandi, Frank and Frankie, and you know the Shan’ann on the couch, you’ve seen her, and then you see that. One reason you wouldn’t want to be too truthful about the real situation is because the above is a sales pitch. It’s how Shan’ann makes money, by trying to convince the world how happy and well they are [and subsequent to her murder, the Rzuceks inherited her sales business].

It doesn’t take a genius, an expert, an FBI agent or even a rocket scientist to gauge the level of harmony or happiness from these pictures and video.

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At 0:55 in the clip below Shan’ann is documenting on Facebook how happy she and the family are. It’s the first time the kids are at the beach and Bella is mostly terrified [and unwilling to hold her father’s hand]. Shan’ann never mentions Watts, and Watts never talks to her. Frank seems to tippy-toe in and out of the periphery. It’s a stilted scene, but with Shan’ann in control, her friends assume all is well. They assume Watts’ silence is just the same old introvert they’ve seen in other videos. But it’s not the same Chris.

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While he stands dumbly, with Shan’ann’s camera mercilessly trained on him, Watts must be wondering whether Kessinger will see this. And if Shan’ann is suspicious of an affair, she will want her [whoever it is] to see it.

The question is, did she, and if she did, what did she think?

7 thoughts on “#29 August 1st, 2018: “If you are not happy, it’s up to you to change that! Everyone have an amazing day and absolutely fantastic month!” #1yearagotodayCW

  1. There was something in her personality that she wouldn’t allow herself to be authentic. Also she had been in the Thrive mentality for a while, which just feeds the let’s pretend all is well and wonderful mindset to make a sale. I’m sure with her though, it goes way way back. Having to be tough as a way to express being strong – so there is a high probability she didn’t share her misgivings and doubts with her parents especially her mother. Who was also rather tough. Then there’s Watts, who has undergone a transformation in the past five weeks and he cannot share it with anyone. He can tell his mistress he loves her but he can’t tell her that he wasn’t in the process of a divorce and ready to move out. So even their relationship is built on a lie. It’s really sad because neither one of these two, who are supposed to have each other’s back, can be real with each other and worse, they can’t be real with themselves. Metaphorically she killed off herself, and had systematically tried to kill him for years, but he wanted to live.

    Liked by 1 person

    • Murders don’t happen without a lot of mendacity building up to it. It’s not a nice question to ask, but it is a necessary one – who was the bigger, better liar?

      Liked by 1 person

  2. I would say Shan’ann was the bigger better liar. She fooled her whole family, that she was happy and just great! and a host of other people as well. She immediately goes into that mode on August 1. Back to the familiar. Just listen to the blathering on at the beach about taking a trip to the Mediterranean while recording a lackluster indifferent Watts standing in the water, checked out.

    Liked by 1 person

    • That whole spiel about the Caribbean was just… ridiculous and transparent. That doesn’t quite sum-up what I truly feel, but it’s the best way to describe it. Here she is, on the brink of homelessness, can’t afford the two kids she has now, pregnant with a third child that was (by all means) never seriously discussed other than a generalized thought in passing**, and drowning in bills, yet she’s blathering on about “The Caribbean”. (And the Caribbean isn’t really an exotic location, you can get their pretty cheap in the US) It’s like she’s so detached from reality she’s borderline delusional.

      I wonder if that’s one of the reasons why her seemingly only friends were those indoctrinated into whatever MLM she was part of at the time, because other people couldn’t really stand the constant attention seeking and unnecessary bragging. She also seemed to surround herself with those in her own class or lower, likely because people who were wealthy (actually wealthy not pretending as she was) would find it tacky and quite frankly would call her out. I think she very much liked being put on a pedestal and had to “one-up” everyone around her, and that gets tiring very quickly. Not to mention all that’s occurring while she’s shoving a camera in your face, and I honestly don’t know how people tolerated her. Ive had a few friends like that and eventually you avoid them. While all this is playing out, you’ve got two toddlers screaming in horror in the background, nobody doing anything to assuage their fears because then they’d have to interact with one another.

      Finally, somewhere off to the side there’s Chris, whose listening to all this while he separates himself in distance as if trying to say “I’m not a part of that madness”. And he won’t be, not for much longer anyway. It’s a stark and chaotic contrast to where he was only a few days prior, with NK amongst the quiet beauty of the outdoors. No screeching children or demanding wife, no camera, and best of all – no responsibilities. Yet here’s his wife, interacting with a camera as opposed to those around her, telling everyone about a vacation that will happen whether they can afford it or not – because she wants it and that’s what matters.

      It must’ve been maddening to experience that as Chris, especially considering he’s probably got a good grasp on just how screwed they are financially. He’s seen the office and been served with a lawsuit from the HOA, and the notice of foreclosure isn’t far off in the distance, and he’s aware of all that she’s been hiding from him. They had dug themselves into a hole, and now there’s another mouth to feed on the way and he’s no doubt going to be the one solely tasked to drag them out of that hole… again.

      I wonder if this was the moment that made him decide to do what he did. If this is when the lightbulb went off inside his head that told him he needed to be free – he had no other choice. Even if he found someway in hell to fix the financial mess, Shan’Ann would just dig another hole like she had in the past. What’s worse, if he divorced her, she’d take everything she could get while destroying him in the process and turn the kids against him.

      I wonder if, up until he went digging in her office, he actually believed she made a similar salary to him? I very much doubt it. Not to mention MLM uplines often tell you to ignore what you spend running the business (overhead) and just look at the profits. “It takes money to make money!” Is what they’ll say, but in truth they don’t want you to realize how you spend more “in product” then what you make, putting you underwater.

      Great article Nick, I really love these types. I apologize, but I forgot the name of the first book you authored in this case. I wanted to go buy it and the Zahau books (“Into the belly of the whale”) as I’m interested in both. With Zachau, it was shown the bed frame only moved about 6-7inches when it was used to anchor her noose, yet when it was recreated with the same bed frame and weight, it moved over 3 feet. I know the carpet (according to LE) was rather thick in that bedroom, but the cleat hitch knot is what reallly did it for me after finding out Adam’s occupation. Excited to see your take on everything.

      Liked by 2 people

  3. Sad to see the 3 different levels of engagement with CeeCee on the bungee jump thing. Her grandfather is the only one focused on her in the moment. There’s Shan’ann with the phone, as always. Never just enjoying her children in the moment. And then there’s CW, probably texting the mistress. A picture worth a thousand words.

    Liked by 3 people

    • Yeah. You know, sometimes I feel disappointed that o don’t take a whole lot of pictures or videos, because they are certainly nice to have to look at as time goes by, but, I’m one of those “totally into the moment” people, and there’s no way I’m redirecting my attention away from something sweet to get a picture of it. I do take occasional photos, of course, but my main memories of events are up there in my head.

      I suspect maybe Shan’ann missed a lot of those moments, always with that camera, but she probably didn’t even realize it.


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